The Cumberland View

RMR Media Company Est. 2013

Ruby Falls Announces New Director of Marketing



 Ruby Falls, LLC is pleased to announce the hiring of Beth Robinson as the new director of marketing for the company. She is responsible for providing vision, direction and strategic leadership for all aspects of marketing and corporate communications for Ruby Falls.

We are extremely fortunate to have a person of Beth’s ability and character join our team,” said Hugh Morrow, president of Ruby Falls. “She brings a tremendous amount of organizational and creative skills that will help us to communicate and market our growth plans for the future. Beth’s knowledge and history with the Chattanooga and southeast Tennessee area will be a huge plus for her here at Ruby Falls.”

Robinson comes to Ruby Falls with over eight years of experience in marketing strategic planning and implementation, creative development and execution, and public relations. Her background also includes event planning and corporate communications. Most recently, Beth has been active in volunteer positions with area schools in event planning and coordination, fundraising and theater scenic design. Prior to this, she served as director of marketing communications for Collins & Aikman/Tandus Floorcoverings where she planned and managed the implementation of marketing communications and public relations strategies while supporting the marketing needs of the national and international sales force. Robinson is a graduate of Auburn University with a degree in marketing and holds her MBA from the University of Georgia.

Ruby Falls is home to America’s deepest commercial cave and largest underground waterfall open for public viewing. It features a 145-foot waterfall located 1,120 feet beneath the surface of Lookout Mountain in Chattanooga, Tennessee. Go to for more.